Industry Presence
Where We Show Up Tells
You Who We Are.
Trade shows are where the Indian display industry actually meets. We started showing up seriously in 2023. We've been growing ever since.
Some companies treat exhibitions as marketing expenses. We treat them as the ground truth — the place where we learn what the market actually wants, what competitors are doing, and where the industry is headed. Every show changes what we build next.
Industry Events
Where Cuboc
Showed Up.
Trade fairs are how the Indian display industry meets itself. They're also how we've measured our own growth since 2023.
First Major Showcase.
18 Square Metres.
Our first serious industry presence. An 18 sq. m stall that put Cuboc in front of a national audience for the first time. The stall was small. The learning wasn't.
- First real exposure to buyers outside our existing network
- Direct feedback on product range from fabricators, agencies, and dealers who'd never seen our work before
- The first market signals that told us what to build next — including the demand for modular fabric systems that later became FABx
This show validated that we were on the right track. It also showed us how far we had to go.
Same Show.
3.5× The Floor Space.
Two years later, we returned with a 64 sq. m stall — more than three times our 2023 footprint. The size wasn't the statement. The product range was.
- Full FABx series on display — the modular fabric system that was still an idea in 2023
- Live demonstrations of tool-free setup on exhibition-grade booths
- Complete standee range across five variants, including the Cube Standee
- First public showing of customisation capability at scale
Every customer conversation confirmed the same thing: the market wanted what we'd built. We just needed to make sure they knew it existed.
Our Stall Size Is the Easiest Way to Measure Our Trajectory.
From 2023 to 2025:
No press releases. No award shows. Just measurable growth, shown in the place where the industry meets.
