It started with a problem.
Cuboc began as an importer of roll-up standees.
For a few years, it worked. Then the cracks showed
— long lead times, stock-outs at the worst
moments, shaky quality, prices that moved without
notice, no replacements when things broke, zero
customisation.
So we changed the model.
We stopped importing. We started manufacturing —
in our own factory, under our own roof, with our
own quality standards. For the first time, we had
control over pricing, availability, quality, and
customisation. What came in on the order form was
what went out on the truck.
Then customers started asking.
Standard products sell. But the questions kept
coming: "What else do you have?" "Can you make
this work differently?" "Have you seen what's
happening in China?"
We brought it home. We built it better.
We went to a Guangzhou exhibition. We saw fabric
light boxes — modular, portable, high-impact —
filling stall after stall. The Indian market had
nothing like it. That's how the FABx range was
born.
Where we are today.
A 14,000 sq. ft. factory. 50+ workers. Daily
output of 2,000 standees and 1,000 tabletop
displays. Customers in 38 cities across 90% of
Indian states. Four industry-first or India-only
claims to our name — and a genuine commitment to
being the display partner our clients can count
on.