About Cuboc

About Cuboc Display

We Stopped Importing.
We Started Building.

A manufacturing-led display company. Based in Delhi. Serving 300+ customers across 90% of India. This is how we got here — and where we're going.

THE STORY

From Importer to
Manufacturer to Category
Creator.

We're not the biggest. We're not trying to be. We're trying to be the one you don't have to worry about.

Our Journey
Cuboc factory

It started with a problem.

Cuboc began as an importer of roll-up standees. For a few years, it worked. Then the cracks showed — long lead times, stock-outs at the worst moments, shaky quality, prices that moved without notice, no replacements when things broke, zero customisation.

So we changed the model.

We stopped importing. We started manufacturing — in our own factory, under our own roof, with our own quality standards. For the first time, we had control over pricing, availability, quality, and customisation. What came in on the order form was what went out on the truck.

Then customers started asking.

Standard products sell. But the questions kept coming: "What else do you have?" "Can you make this work differently?" "Have you seen what's happening in China?"

We brought it home. We built it better.

We went to a Guangzhou exhibition. We saw fabric light boxes — modular, portable, high-impact — filling stall after stall. The Indian market had nothing like it. That's how the FABx range was born.

Where we are today.

A 14,000 sq. ft. factory. 50+ workers. Daily output of 2,000 standees and 1,000 tabletop displays. Customers in 38 cities across 90% of Indian states. Four industry-first or India-only claims to our name — and a genuine commitment to being the display partner our clients can count on.

Dealers

Something new to sell. Less risk to carry. More confidence to grow.

Innovative, differentiated products that help you stand apart in your market. In-house manufacturing, stable pricing, dependable availability, and replacement support — so you never carry the uncertainty of selling something new.

For Dealers

Ad Agencies

More creative freedom. More visual impact. Less execution worry.

Innovative, customisable display solutions that elevate campaigns. Premium finishes. Dependable quality. Execution confidence — so your creative vision lands exactly the way you designed it, every time.

For Ad Agencies, Corporate Vendors & Converters

Exhibition Fabricators

Smarter systems. Easier execution. Better on-ground practicality.

Modular and portable solutions built for real exhibition environments — where speed, structure, and reliability matter more than looks on paper. Faster fabrication. Easier installation. Repeatable for the next show.

For Exhibition Fabricators

One Company

One company. One factory. One standard.

We Control What Others Import. In-house manufacturing. Modular thinking. Products engineered for how Indian exhibitions and retail actually work. No middlemen. No surprises. Everyone wins.

One Company. Everyone Wins.

THE PEOPLE

Leadership Built by Operators, Not Consultants.

Two generations of business experience. One mission — to build display products India can count on.

Shashank Gupta

Shashank Gupta

Founder & Director
Naresh Chand Gupta

THE TEAM

One standard across
everything they touch.

Our team manages production, quality control, and order execution across a 14,000 sq. ft. facility. Their work is why customers come back — and why they keep referring us to others.

0+

Workers

0

Production supervisors

0

Office staff

0

Sq. ft. facility

HOW WE BUILD

Built for Scale. Engineered for Consistency.

Running a display business on imports means you're at the mercy of someone else's factory. We built our own.

Facility
01
The Facility
  • 14,000 sq. ft. manufacturing floor
  • 2,500 sq. ft. office
  • 600 sq. ft. showroom
  • Integrated setup — production and customer operations in one place
Daily Capacity
02
Daily Capacity
  • 2,000 units of standees per day
  • 1,000 units of tabletops per day
  • Bulk-order ready without compromising consistency
Machinery
03
Machinery

Power press. Hand press. Cutting machines. Pressure pumps. Custom-built machines for specialised work. Every piece of equipment chosen for a specific job — not for a showroom visit.

Sourcing
04
Sourcing

Aluminium extrusions. Iron sheet metal. Plastic moulding and extrusion. Springs, bags, cartons. All sourced directly from India's finest OEM partners.
We prefer specialised manufacturing partners over trading channels. Better quality visibility. More consistent materials. The result shows up in the final product.

Certifications
05
Certifications
  • ISO 9001:2015 Certified
  • Government Empaneled OEM
  • MSME Registered
  • Trademark Registered Brand

Not marketing claims. Formal recognition of how we actually work.

WHAT WE STAND FOR

Our entire roll-up standee production line is run by women. No male workers involved in that line. It's not a pilot, it's not a gesture — it's the permanent production standard for that product. We did this because inclusive employment isn't a CSR footnote. It's how the factory actually operates.

Foul language, abusive behaviour, and violence are not tolerated inside our walls. Full stop. Dignity, respect, and safety aren't posters on the wall. They're how we expect every supervisor and worker to treat every other supervisor and worker — every day.

The road outside our factory used to flood every monsoon. Workers arrived wet. The smell was worse. Hygiene suffered. So we led the initiative to get the road reconstructed — along with other factories in the lane. Now it's clean, safe, and accessible. Our workers don't think about it anymore. Which is the point.

Customer First — the customer's problem is the work, not a distraction from it. Innovation With Purpose — we build what solves real problems, not what looks good in a catalogue. Quality and Reliability — the same standard, every order, for every customer. Long-Term Partnerships — we grow with our clients, not past them.

Work With Us

Want to See How We Actually Work?

Visit our factory. Meet the team. See how the products you're ordering get made.
We'll show you the floor, not a PowerPoint.